Google Business Profile for restaurants: the complete guide
Categories, opening hours, photos, menu, bookings, reviews and posts: how to optimise the Google Business Profile of your restaurant or café, step by step.
· 3 min read
The Ascension Marketing blog
Practical advice to grow your business: e-commerce, strategy, websites, digital marketing, content and branding.
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Local SEO: how to get found on Google in Annecy (and anywhere else)
Google profile, local pages, reviews, consistent contact details and local links: the local SEO levers to get found in Annecy, Lyon or your own town.
· 2 min read
Coffee shop marketing: 10 ideas to attract and keep customers
Google profile, Instagram, loyalty card, events and local partnerships: 10 practical marketing ideas to fill your coffee shop and keep customers coming back.
· 3 min read
E-commerce product pages: the method to make them convert
Title, photos, description, benefits, reassurance, reviews and SEO: a step-by-step method to write e-commerce product pages that drive more sales.
· 3 min read
Annual marketing plan for small businesses: a 6-step method
Review, goals, audiences, levers, calendar, budget and tracking: a simple 6-step method to build the annual marketing plan of your small business.
· 3 min read
Restaurant reviews: how to get more and reply the right way
When to ask for a review, which tools to use, how to reply to criticism and learn from it: a practical method to manage your restaurant's customer reviews.
· 3 min read
Conversion rate: 12 simple levers for your website
Value proposition, calls to action, forms, reassurance, speed and mobile: 12 practical levers to turn more of your website visitors into customers or leads.
· 3 min read
Brand guidelines: the 7 essential elements of a brand identity
Logo, colours, typography, imagery, tone of voice and usage examples: the 7 elements of clear brand guidelines for a consistent brand identity.
· 2 min read
Instagram for restaurants and cafés: what to post and how often
Reels, carousels, stories, behind-the-scenes, dishes, team: content ideas and a posting rhythm to keep your restaurant or café's Instagram account alive.
· 3 min read
Which marketing KPIs should a small business track?
Traffic, conversion rate, acquisition cost, average basket and loyalty: the marketing metrics that matter for a small business and how to track them.
· 2 min read
Meta Ads: how to structure your first Facebook and Instagram campaign
Objective, audience, budget, creative and conversion tracking: how to structure your first Facebook and Instagram ad campaign without wasting money.
· 3 min read
Restaurant website: the 9 must-have elements
Mobile-friendly menu, one-click booking, opening hours, directions, photos, reviews and local SEO: the 9 must-haves of a restaurant or café website.
· 3 min read
Page speed and Core Web Vitals: the essentials for business owners
LCP, INP, CLS: what Google's Core Web Vitals measure, why your website's speed matters, how to test it for free and what to fix first, explained without jargon.
· 3 min read
Buyer persona: how to define your target customer the right way
Data, customer interviews, needs, objections and channels: a step-by-step method to define a useful buyer persona that truly guides your marketing.
· 3 min read
Email marketing: launch your newsletter and first automations
Tool, GDPR-compliant sign-ups, welcome email, rhythm, content and automation: a guide to launching your newsletter and first email sequences.
· 3 min read
Marketing an outdoor sports brand: seasons, community and content
Seasonality, community, authentic content, ambassadors and technical product pages: the keys to marketing an outdoor sports brand people trust.
· 2 min read
Brand storytelling: tell your story without overdoing it
Origin, mission, customer as hero, proof and tone: a method to build sincere brand storytelling and use it on your website, social media and packaging.
· 2 min read
Selling on marketplaces: where to start?
Amazon, Faire, Rakuten, Cdiscount, Mirakl: how to choose your marketplaces, prepare your product catalogue and land your first sales, step by step.
· 3 min read
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SEO for small businesses: priorities for the first three months
Technical basics, keywords, priority pages, content and tracking: a simple plan to structure a small business's SEO over its first three months.
· 3 min read
Marketing audit: what to check before you start
Brand, website, sales channels and data: the key points to review in a marketing audit, so you know exactly where you stand and where to start.
· 3 min read
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