Our method: seven stages to the summit

A climb is prepared and made in stages. Our method follows the same logic: we start with an honest diagnosis, map out a route, then move forward together all the way to results.

Emilie Fournier hiking at Lac Blanc, facing the Mont Blanc massif
Diagram: a mountain route in seven stages, from base camp to summit.
  1. 01 Base camp
  2. 02 The route
  3. 03 The gear
  4. 04 The path
  5. 05 The climb
  6. 06 The ridge
  7. 07 The summit
  1. 01 · Base camp

    Audit and diagnosis

    Everything starts with an honest look at where you are. We review your brand, your website, your sales channels and your numbers, then talk with you about what works and what holds you back. You leave with a clear view of your starting point and your first areas for improvement. This first audit is free.

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  2. 02 · The route

    Marketing strategy & consulting

    Building on the diagnosis, we set realistic, measurable goals together. We pick the priority levers and organise them into a tailored action plan, with a timeline and tracking indicators. You know where we are going, which way, and why.

    Marketing strategy & consulting
  3. 03 · The gear

    Content creation & branding

    Before climbing, we check the gear. We clarify your identity, your message and your story, then create the content you need: visuals, copy, print and digital materials. A consistent brand makes every following stage more effective.

    Content creation & branding
  4. 04 · The path

    Website optimisation

    Your website is the path your customers follow. We analyse user experience, speed, technical SEO and the buying journey, then fix what slows people down: page structure, product pages, calls to action. The goal: a clear, fast and persuasive website.

    Website optimisation
  5. 05 · The climb

    E-commerce

    We set up or optimise your sales channels: your online store and marketplaces such as Amazon, Shopify, Faire, Rakuten, Cdiscount or Mirakl. Account set-up, product listings, content, advertising and after-sales: we support you all the way up the slope.

    E-commerce
  6. 06 · The ridge

    Digital marketing

    On the ridge, every step counts. We activate the visibility levers that match your goals: SEO, social ads, email marketing and automation. Every action is tracked and adjusted regularly, to stay on course towards concrete results.

    Digital marketing
  7. 07 · The summit

    Results

    At the summit, we take time to look back at the route. We measure results against the goals we set, identify what worked best and adjust. Then we choose the next summit together.

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