Annual marketing plan for small businesses: a 6-step method
Review, goals, audiences, levers, calendar, budget and tracking: a simple 6-step method to build the annual marketing plan of your small business.
· 3 min read
Marketing strategy for small businesses
Marketing plan, goals, KPIs, personas: the foundations to decide where to invest your time and budget.
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Which marketing KPIs should a small business track?
Traffic, conversion rate, acquisition cost, average basket and loyalty: the marketing metrics that matter for a small business and how to track them.
· 2 min read
Buyer persona: how to define your target customer the right way
Data, customer interviews, needs, objections and channels: a step-by-step method to define a useful buyer persona that truly guides your marketing.
· 3 min read
Marketing an outdoor sports brand: seasons, community and content
Seasonality, community, authentic content, ambassadors and technical product pages: the keys to marketing an outdoor sports brand people trust.
· 2 min read
Marketing audit: what to check before you start
Brand, website, sales channels and data: the key points to review in a marketing audit, so you know exactly where you stand and where to start.
· 3 min read
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